Client
Xenia
They have dedicated ourselves to helping new moms regain their strength post pregnancy. Their goal is to help them navigate through new parenthood without losing themselves.
Packaging and branding design for postnatal recovery.
Project
Xiuxi is a company dedicated to helping new moms. Their customers love the product and their target market really identifies with the brand. However, they are struggling to bring in new business and have decided it’s time to reevaluate their packaging to become clearer and more identifiable.
The old design
The Asks:
To keep our target market, we have a loyal customer base that identifies with our mission and message.
To change our brand name for easier identification, create clearer product information hierarchy, and clarify our materials list and sustainable promises.
The logo edits
Changing the brand name came down to easing pronunciation for the consumer and simplifying our brand messaging. When adjusting our logo to our new name, we reused as many shapes and letters as possible to remain identifiable to consumers.
