Client
Grubz
A company revolutionizing alternative proteins. They have created a line of faux meat products made from insects.
Packaging and brand design for insect based meat.
Project
Our design goal is to craft a brand identity and packaging design that gets people excited about eating insects. We want to encourage people to harness their cooking creativity and use this futuristic protein in some out of the box dishes!
Why bug based meat?
Insect protein is the future! Slashing the detrimental environmental impact of beef up to 99%. But, many are reluctant to enjoy a burger while knowing it was made from a creepy crawly. At Grubz, they see an adventurous chef in everyone and with their flavorful protein you can’t go wrong.
Balancing appetite appeal
Cooking with bugs isn’t the most appetizing idea. The biggest challenge was to balance the fact this is bug based meat with some mouth watering images and flavors. The use of color and ingredient photography helped us tap into taste buds.
