Client
Vyta
The beauty market is saturated with anti-aging products aimed to “turn back the clock.” At Vyta, we believe time is on our side, that we only get better with age.
Packaging design for graceful aging adaptogen soap
Project
When designing for Vyta it was a challenge to find inspiring ways to celebrate the beauty of aging. That is, until landing upon the world of copper jewelry making and it’s use of patina to age the metal into beautiful jewel tone colors.
The logo mark
The logo mark design is inspired by the delicacy and craftsmanship of jewelry making. It’s balance of line weights and subtle curves mimic copper metal engravings.
The toolkit
Each piece of Vyta was inspired by the world of copper jewelry artistry. We wanted the consumer to feel they themselves were a fine jewel deserving only the utmost self care and highest quality products.
