Real Life Client
Remedy
Remedy is a real life up and coming mushroom supplement company focused on bringing the healing powers of mushrooms to everyday people.
Logo development & packaging design
Project
Our goal for the project was to develop an identity and primary packaging for the brand that demystifies the stigma of mushrooms and their mental health effects. We wanted everyone to feel they could approach mushroom medicine.
The Logo mark
When designing Remedy’s logo, it was important to balance health with natural inspiration. The logo flows through each letter form like water. Emphasizing the fluidity of mental health as well as the connection between mind and body.
The spores
The pattern oof spores became an anchor for the packaging design. Rooting the product in the reality of nature without loosing the whimsical attitude of the mushroom category.
