Client
PULK
Pulk is a tepache brand utilizing waste pineapple skins to brew their low alcohol beverage designed to put the social back in social drinking.
Packaging design for some not so traditional tepache
Project
The goal of this design was to make caring feel cool. To make it fun to feel passion for the environment and to make a low alcohol beverage you’d be proud to bring to any party.
Hand crafted illustrations
The illustrations featured in this design were all hand done on procreate before being rendered in illustrator. It was a great way to bring a human street art feel to the brand and it’s identity.
The copy
Copy writing was a large element explored in this project. I wanted to discover how I could develop brand personality beyond design with the use of brand voice. And this brand’s voice is gritty and witty without loosing focus on the facts.
